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November
18, 2007 - Sunday
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-
Variable Arrival of Participants
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-
Check in at The Malayan Plaza
Hotel
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ADB
Avenue corner Opal Road, Ortigas, Center,
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Pasig
City, MetroManila
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- 1915
H Meeting at The Malayan Plaza Hotel lobby
(ground floor)
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Short walk to Dinner Venue
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Crustasia Restaurant
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3rd Floor, The Podium,
ADB Avenue
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Ortigas
Center, Pasig City, Metro Manila
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- 1930
H Welcome Dinner & Opening Ceremonies
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Remarks:
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Hon. Franklin M. Drilon
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CALD Chairman and Liberal Party
President
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& former President of the
Philippine Senate
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Mr. Siegfried Herzog
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Resident Representative
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Friedrich Naumann Foundation
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Philippine Office
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Message of Support:
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Hon. Jules Maaten, MEP
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Alliance
of Liberals & Democrats for Europe (ALDE)
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November 19, 2007 - Monday
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-
0830
H Meeting at The Malayan Plaza Hotel lobby
(Ground floor)
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Short walk to Meeting Venue
-
Clermont Room, 22/F The Discovery
Suites
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25 ABD Avenue, Ortigas Center, Pasig, Metro Manila
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- 0845
H Registration
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- 0900
H Introductions
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Orientation by the Facilitators
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Hon. J.R.
Nereus Acosta, PhD
Secretary General, CALD and LP
& former Member of Parliament
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Mr. Samuel Y. Santos
Service Chief, Print Media Service
Public Relations and Information Bureau
Senate of the Republic of the Philippines
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Expectation setting
-
- 1040
H Coffee Break
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- 1100
H Principles of Political Campaign
Communications
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Ms. Yolly
Ong
President, Campaigns and Grey, Inc.
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-
Open
Forum
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- 1230
H Lunch
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Restaurant 5
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5/F The
Discovery Suites
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- 1400
H The Philippine Genuine Opposition’s
Campaign for the 2007
-
Elections: A Success Story
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-
1.
The
Campaign of Senator Benigno Aquino
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Hon.
Florencio “Butch” Abad
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Former CALD Chairman and LP President,
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Former Education Secretary and MP,
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and Aquino for Senator Campaign Manager
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2.
Campaigning Behind Bars; Overcoming the Odds
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Mr.
Rolando Averilla
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Chief of Staff
-
Office of Senator Antonio Trillanes IV
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Open Forum
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- 1600
H Coffee Break
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- 1630
H Proceed to the Senate
-
Tour of the Senate
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- 1830
H Depart for Dinner Venue
-
Brief Bus Tour of Manila
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- 1930
H Dinner
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Illustrado Restaurant
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744 Calle Real del Palacio, Intramuros, Manila
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November 20, 2007 - Tuesday
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- 0830
H Short walk to the Clermont Room
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22/ F The
Discovery Suites
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- 0845
H Registration
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- 0900
H Presentation of organization’s
communication policies
-
- 0930
H Case Studies from Participants (with coffee
break)
-
- 1230
H Lunch at The Steak House at Serendipity
Lounge
-
22/F The
Discovery Suites
-
-
- 1400
H Start of the Workshop Proper/ The Media
Campaign Plan
-
-
·
messaging
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·
effective
political ads
-
·
traditional media and new technologies
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- 1700
H The Genuine Opposition’s Campaign for 2007
Elections
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The Successful Media Plan
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Atty. Adel Tamano
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Genuine Opposition Spokesperson
and President of the Pamantasan ng Lungsod ng Maynila
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- 1830
H Free Night
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November
21, 2007 - Wednesday
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- 0830H
Meeting at The Malayan Plaza Hotel lobby
(ground floor)
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Departure by Bus to FNF Manila Office-CALD Secretariat
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7-B
Amorsolo Street, San Lorenzo Village
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Makati
City, Metro Manila
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0915H Arrival at the FNF Office-CALD
Secretariat
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Registration
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0930H Presentations of CALD and LP
multi-media
-
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1000H Case Studies from Participants (with
coffee break)
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1230H Lunch
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Sentro
Restaurant
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Greenbelt, Ayala Center
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Makati City, Metro Manila
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1400H Continuation of the Workshop
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- 1730
H Presentation of Workshop Participants
-
- 1930
H Proceed to Liberal Party Headquarters
-
-
2/F Matrinco Building, 2178 Chino
Roces Avenue
-
Makati
City, Metro Manila
-
-
2000H Dinner hosted by the Liberal Party of
the Philippines
-
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2200H Return to The Malayan Plaza Hotel
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-
November 22, 2007 - Thursday
-
-
0800H Breakfast Meeting
-
-
The Boardroom
-
32/ F The
Malayan Plaza Hotel
-
-
Recommendations
-
-
Evaluation
-
- 1030H
End of Meeting
-
- 1100
H Meeting at The Malayan Plaza Hotel lobby
(ground floor)
-
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Depart by Bus to Educational Tour
-
- 1200
H Lunch at Balaw Balaw Restaurant in
Angono, Rizal
Tour of Ang Nuno Gallery and Petroglyphs, Angono Rizal
Proceed to Antipolo Rizal
-
Tour
of Silangan Garden and Pinto Art Gallery
-
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1930H Closing Dinner at the Silangan Garden
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Closing Ceremonies
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November 23, 2007 - Friday
-
-
Variable Departure of participants
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