In 2003, the Council of Asian Liberals and Democrats, in cooperation with the Friedrich Naumann Foundation held a communications workshop focusing on political communication for Asian liberal and democratic parties in Manila . This has become an annual event. The succeeding annual events in Phnom Penh, Kuala Lumpur and Taipei focused on media and electoral campaigns, political parties and the internet and a hands-on workshop on digital tools for political communication.

 

Objectives

 

1.       To provide the participants an understanding of political campaign communications.

 

2.       To present trends and best practices in political campaign strategies that can be adopted in the participants’ respective parties.

 

3.       To allow the participants to engage in strategic planning.

 

4.       To observe and understand the political and media environment in the host country.

 

5.       To review, develop strategic recommendations for CALD.

 

Coverage

 

1.       Theoretical Framework
Principles of Political Campaign Communication

 

With inputs by the facilitators and external speakers, this will serve as a basic introduction of political campaign communication and covers, among others functions, styles and strategies and available channels for communication

 

2.       Case Studies

Trends and Best Practices in Political Campaign Communication Strategies

 

With inputs by the participants themselves and also by external resource person/s, best practices of past campaigns will be presented for discussion. These include person to person campaigning, use of mass media, and use of digital communication

 

3.       Work Assignments/ Practicum

 

This includes designing a media campaign plan and the production of certain outputs such as a media plan, radio/tv scripts for political advertisements, actual recording of a radio advertisement and the like.

 

4.       The CALD Communication Strategy

 

This includes a presentation of existing CALD internal and external communication practices of CALD, a review of the past recommendations and a discussion for current recommendations

 

Profile of Participants

 

The following are the criteria for the participants:

 

 

1.       Must be involved with the media and political communications of his/her political party or with the media/communications  of an official or high ranking member (MP, minister, local official, etc) of his/her party.

 

2.       Must have an experience in an actual electoral campaign (this requirement is not  applicable to the NCUB)

 

3.       Must submit a written report before the workshop and must present said report during the workshop. (see separate guidelines)  

 

4.       Proficiency in oral English is essential. The CALD secretariat may conduct telephone interviews to assure the language competence.

 

 

Prepared by:

 

Mr. John Joseph Coronel

Executive Director

Council of Asian Liberals and Democrats

October 8, 2007