Workshop Objectives

• Participants review implementation of CALD’s communications strategy and – if considered necessary - update
• Participants critically assess the usage of digital communications tools by all CALD member parties and observer parties and discuss future plans and applications
• Participants strengthen the network of media workers and specialists of CALD member parties
• Participants present and share best practices regarding the usage of modern communications tools for political parties
• Participants appreciate the strategic importance of a clear message that defines their communications and are in the position to develop this
• Participants are familiar with the basic editorial and writing guidelines regarding online communications and apply them
• Participants are able to produce and maintain their own blogs and podcasts
• Participants observe and understand the media environment in the host country Taiwan

Participants:

·         Media and/or Communications Officers of CALD member parties and observer parties who should be in charge for the online strategies and website content of their respective organizations; proficiency in oral English is essential; the secretariat may conduct telephone interviews to assure the language competence.

·         CALD Secretariat