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1. Date and Venue:
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September 8 to 11, in Phnom Penh, Cambodia.
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2. Objectives:
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• Review CALD-Secretariat’s (and the related member
parties’) existing communication practices
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• Review and update CALD communication strategy (and
inform political leadership about results)
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• Assess and document the role of the media in electoral
campaigns in CALD member countries (with a special
emphasis on campaigns of the parties themselves)
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• Lay the groundwork for a CALD publication on media and
electoral campaigns
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• Present best practices regarding the usage of the media in
electoral campaigns
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3. Participants:
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Communications and media relations officers as well as
campaign managers from member parties. Aside from this
additional participants will be invited from Japan, Korea, Indonesia, India and Pakistan. All
participants must be fluent in English and have first hand
and practical experience in political campaigns.
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Members of CALD Secretariat in Manila
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The minimum number of participants is twelve (plus
resource persons and facilitator).
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4. Facilitator and resource persons:
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Dr. Ronald Meinardus will be the overall facilitator,
assisted by CALD Executive Director John Coronel.
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Professional campaign managers
will
be engaged.
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5. Publication:
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A booklet with the papers should be published after the
workshop. A written (and original) report of no less than
five pages will be presented by participants ahead of the
workshop. Terms of references will be made available at
least one month before the workshop.
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Being considered to edit is Ms. Cecille Balgos who wrote
and edited CALD’s 10th Anniversary Brochure.
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6. Some points for the program outline:
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Review of CALD communication strategy
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Strategic discussion on CALD and the Media: Where are we
now, where do we want to be, and how do we get there?
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Case studies/country reports (along the lines of terms of
reference)
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Presentations of best practices by professional campaign
managers
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Workshops/working groups:
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The role of radio and television in national political
campaigns (chances and limits)
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Potentials and limits of political online campaigns in
Asia
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