Friday, September 10, 2004

9:00

Recap by the daily newsletter-team

9:15

Input: Own media, paid media and earned media – Definitions and importance for political parties and electoral campaigns

9:30

Working groups: Strategies for political parties to get covered in the “earned media”

10:30

Presentation of Working Groups’ Results

12:00

Lunch at the Hotel

14:00   

Country presentations: Mechanisms and tools of internal party communications

16:00   

Video-showing: The War Room (96 minutes)

followed by discussion

20:00               

Dinner in the Foreign Correspondents’ Club (with guests from the SRP)